Visual Identity

Fundação SM (SM Foundation) was created in 1977 with the purpose of converting the good results achieved by Edições SM into educative programs, taking education and culture to disadvantaged sectors of society.

Although the entity has its own history and consolidated goals, the public had a big difficulty to understand that its functioning happens separately and parallel to Edições SM. Because of it, our work was to define the strategic communication plan and propose a new visual identity, in order to clarify to the internal and external public who Fundação SM is.