Launched in 2009, the PVE – Votorantim Partnership for Education – is an initiative from Votorantim Institute that acts with the community and education managers in order to support the development of public education. The project methodology sustains itself in three specific working groups (mobilization, public management and school management) and is organized in four thematic cycles, distributed along the school’s calendar. This year, the PVE’s 2016 campaign gave high school students the incentives to plan and participate on actions that contribute to the improvement of their education along with the communities from where they live. We have created a completely new visual identity for the project, working with a graphic concept that explores the creative, ludic and visual universe of either kids and teenagers.